Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.
Issue link: https://idoi.epubxp.com/i/84102
MANUFACTURERSCORNER (continued from page 42) quickly and decisively…our leadership ladder isn't that high and as a matter of fact, only has about two rungs," stated Steve. He stressed the point that their manufacturing facilities are large enough to meet the production timeliness of their dealer network, and that their product line was now extensive enough to satisfy customer demands. "It's not just a company name that is at stake if we let someone down, but also our family name," added Scott DeWitt. "Our customers know us and we know them by name," stated Scott Wilson. "It has been the same people in the same positions for years and years, and our dealers know that they can count on us and that our word is dependable," he added. The message they all stressed was that the company is large enough to serve their customers, but small of enough to know them…really know them. "We also like to stress the fact that our products are American made and our company is American owned," stated Jeff. "We're very proud of that fact," he added. They shared with me a product development story that I found interesting. One of their customers inquired about the production of a product not offered by Northwest Door. The ownership reviewed the inquiry, determined that it would be of signifi cant value to the company, and immediately set the staff in motion to respond. Within three months, the innovative and new to the industry product line was being produced and promoted via literature and their website. With an ever-changing, evolving marketing environment, it was interesting to me that one of the support tools provided to their dealers included website development. In addition to websites, Scott Wilson shared, "We have the industry's fi rst Tablet App devoted to the retrofi t market allowing dealers to confi gure thousands of doors and apply this to the homeowner's garage while standing in their driveway," I was also informed that the company's website includes a gallery of installed doors that is highly confi gurable. Having come a long way since the early '70s, Northwest Door manufactures a full range of 25 product families of Continued on page 46 Cance Raikoglo John Milas Andrey Petrenko 44 International Door & Operator Industry™