International Door & Operator Industry

SEP-OCT 2017

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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Page 106 of 118

INDUSTRYNEWS LiftMaster 2017 HGTV Campaign Promotes New Automatic Garage Door Lock LiftMaster®, a brand of professionally installed garage door openers, is promoting its new Automatic Garage Door Lock with an advertising campaign on HGTV television and digital properties. Beginning in August and running through October, the campaign includes over 200 television commercials featuring the new Automatic Garage Door Lock appearing in popular HGTV programs such as "Property Brothers," "Love It or List It" and "House Hunters." Digital advertising, featuring both banner ads and video, will be also featured on "We're excited to continue our partnership with HGTV, one of the most watched cable networks and the perfect way to reach consumers interested in home improvement," said Dan Nixa, Vice President of Marketing. "Our campaign, combining television and digital advertising, will create awareness of our new Automatic Garage Door Lock and drive homeowners to our dealers to purchase." For more information, please visit Overhead Door, one of the leading brands of doors and openers for residential, commercial, industrial and transportation applications, has introduced EverServe™, one of the industry's first standard rolling door systems to feature a springless barrel design with integrated shafts and an extended 500,000 cycle life. The EverServe models are ideal for applications exposed to extreme weather, such as parking garages and manufacturing, pharmaceutical, warehouse and distribution facilities. The three models (610S, 620S and 625S) provide customers with high cycle performance, improved security and durability while delivering a reliable system, in addition to minimizing downtime with its ease of serviceability. The EverServe models open and close at speeds of up to 8 - 12" per second, making it ideal for satisfying a wide range of applications and environmental conditions. Additional key features include a floor-level controller for ease of access control, universal components for maintenance and a built-in braking mechanism to enhance safety. The EverServe doors are offered up to 20' x 20' in a variety of slat options including steel, aluminum and stainless steel in curved, flat, insulated flat, perforated or fenestrated styles, and are available in four standard color options – gray, tan, white or brown. The EverServe models carry a three-year, 500,000 cycle door system limited warranty. For additional information, please visit www. Overhead Door Launches EverServe, the Industry's First Springless Extended Cycle Rolling Service Door 104 International Door & Operator Industry™

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