International Door & Operator Industry

SEP-OCT 2017

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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Page 23 of 118

21 V O L U M E 5 0 I S S U E 5 O C T O B E R 2 0 1 7 DEALERSCORNER The two events drew combined attendance of nearly 150 dealers, many of whom traveled from all parts of Mexico to attend. IDA sponsored the events in an effort to enhance the level of service to more than 200 dealer members in the country. IDA began conducting educational conferences in the U.S. last year, as well, and currently has scheduled three in 2017-18. Attendees of the conference were given presentations by Region 12 (Mexico) Director Miguel Angel Acosta, IDA Managing Director Todd Thomas, and Merik Marketing Director Alejandro Soto. All three emphasized the benefits of IDA membership and the importance of attending the 2018 IDAExpo in Las Vegas. Other benefits touted at the events were the new Spanish language web magazine, and the IDA Scholarship Foundation. During the conference in Mexico City, two scholarship recipients were present: Valeria Garcia and Karla Michelle Sanchez Gonzalez, both of Mexico City. A full-day seminar on Consultative Sales was presented by strategic selling expert Jean Roberto Villicana Alvarez, and all attendees were provided with certificates of attendance. The conferences took place July 25, in Guadalajara, and July 27, in Mexico City. They were sponsored by IDA, and heavily supported through the efforts of Industry Member Merik, a national distributor in Mexico of residential and commercial doors.

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