International Door & Operator Industry

SEP-OCT 2017

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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40 International Door & Operator Industry™ INDUSTRYNEWS By Todd Thomas A series of four videos created by a team of IDA and DASMA representatives has been completed and is available for viewing and sharing among the professional members of the door and access systems industry. The videos currently are housed on the IDEA website: www. dooreducation.com, and are linked to the IDA and DASMA websites. Any member of IDA or DASMA is welcomed and encouraged to link to the videos on their own websites and through social media in order to inform the public of ongoing schemes to charge homeowners for unnecessary repairs. The Task Force on Industry Reputation spent more than a year scripting, filming, reviewing and modifying the videos, and most recently provided a screening at the 2017 IDAExpo in Atlanta. The videos cover: • An Overview of Garage Door Scams • Four Common Reasons Your Garage Door May Need Service • How to Spot Marketing from Garage Door Scammers • How to Detect a Scammer The videos are the first step in a campaign by the two major industry organizations to fight back against unscrupulous garage door repair services, which often utilize false advertising, deceptive business practices and blatant dishonesty to defraud unsuspecting homeowners. In many such instances, a homeowner whose garage door may need nothing more than a re-adjusted photo-eye, may be handed a bill for charges that would exceed the cost of an entirely new door system. Oftentimes, the dishonest repair services mislead consumers into believing they are well established, local companies with excellent reputations. Many use DBA's that are within one letter of the name of a reputable company in the same town. An added twist to the misrepresentation scheme is claiming that "we just bought that company" when the homeowner asks why their company name doesn't match the one they asked to perform the repair. The problem has reached nationwide proportions, and the Task Force on Industry Reputation will continue meeting to discuss ways to fight back against the unethical, and often illegal, business practices of these dishonest companies. The Task Force on Industry Reputation's members are Bearge Miller (Chair), Steve Lynch, Jeff Mick, Randy Oliver, Kevin Pettiette, Tom Wadsworth, John Addington and Todd Thomas. Consumer Alert Videos Available To Inform Homeowners of Scams

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