International Door & Operator Industry

JUL-AUG 2018

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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Page 19 of 110

V O L U M E 5 1 I S S U E 4 A U G U S T 2 0 1 8 17 MANAGEMENT by John Zoller & David Bowen, Zoller Consulting, Inc. At the 2018 IDAEXPO ® in Las Vegas, Zoller Consulting, Inc. (ZCI) presented a seminar entitled "A Forecast of Garage Door Demand to 2025". While three (3) scenarios were presented, ZCI settled on a model of modest growth in our industry over the next seven (7) years through 2025. While certainly a positive forecast, ZCI projected a very slight technical recession, actually a flat spot, with Gross Domestic Product (GDP) dropping three-tenths of a percent (0.3%) from the last half of 2019 through the first half of 2020. Make Hay Continued on page 18 W hile the Sun is Shining! Make Hay Based on this forecast, business will be good for a number of reasons. Residential and commercial building owners are increasingly demanding workable, productive and livable spaces. Retrofitting and renovating activity is driven by "better". This quest for "better" drives industry expansion and a demand for better and more innovative products. Whether one thinks of carriage house style garage doors or fast acting commercial doors, the trend for a number of years has been demand for better, higher priced doors generating higher gross margins. Doors continue to get a greater share of the construction dollar and that is good for our industry. It is indeed a good time to make hay while the sun is shining! Dealers need to embrace higher end products such as the carriage house style garage doors, smart operators, fast

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