International Door & Operator Industry

JUL-AUG 2018

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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INDUSTRYNEWS C.H.I. Education Now Offers Regional Trainings C.H.I. Education is pleased to offer regional trainings across the United States and Canada. The education program was launched in 2016, providing an assortment of instructional courses featuring classroom and hands-on installation training of residential, commercial, rolling steel, and fire doors. C.H.I. Education has scheduled regional trainings for 2018 in New Jersey, Northern California, South Carolina, Iowa, Ohio, and Ontario, Canada, with plans for added locations in 2019. These new regional trainings are being offered in addition to a full schedule of courses held at the C.H.I. Education Center in Arthur, Illinois. For additional information and a full course schedule, visit www.chiohd.com/education. The Genie Company Unveils New Genie ® Man Mascot The Genie Company revealed its latest branding innovation as it showcased the power of its namesake and logo with a new Genie ® Man mascot at the recent International Garage Door Expo in Las Vegas. The current version of Genie Man, who floats in the middle of the letter N in the five-letter GENIE name, has been around many years. The symbol is designed to connotate strength and magic by granting your wish every time you want to automatically open and close your garage door. Much as the Michelin ® Man does for Michelin®, the Genie Man brings life and personality to the Genie brand. Also as similar type of brand symbols have done, his shape and looks have changed over the years. For instance, the previous version of Genie Man was blue. In the current version, Genie Man is gray with prominent shoulders and muscles but just as the previous version, also has a smiling, friendly face. Osso noted, "Genie Man was a bigger success in his initial unveiling than even we thought he'd be. His friendly demeanor was welcomed by everyone and selfies with Genie Man ruled our booth throughout the 2-day event. He adds life and character to our brand in a way few other brands can match. Look for Genie Man in future public appearances as he continues to help promote the brand as it grows further with its smart garage door opener innovations. For more information, please visit www.GenieCompany.com. 86 International Door & Operator Industry™

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