International Door & Operator Industry

SEP-OCT 2018

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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Page 29 of 118

27 27 SALES&MARKETING Claiming and verifying your business on Google… It's typically the first step of any local search marketing strategy. But unfortunately, it tends to be neglected by businesses happy to just 'check the box.' I know what you're thinking: "Okay Alain, why so dramatic about this topic?" If you're reading this, chances are you've already claimed and verified your business on Google (if not, we need to talk). But your listing – now referred to as Google My Business (GMB) – may be missing some very important pieces. GMB is a top priority for Google and should be for you too. There are plenty of new features being rolled out for GMB, including business descriptions, feature lists, custom posts for events and offers. These new features are becoming increasingly relevant to garage door businesses like yours this year, simply because ranking high in the Maps section has become an even greater centerpiece to your marketing. Here are 8 simple steps to optimizing your GMB listing: 1. Search for your business on Google. 2. Ensure your business is verified and if not, request verification. (If you don't know how to manage these first two steps, contact me or my team and we'll walk you through the process for free!) 3. Take a good nap! You deserve it. Okay seriously. What I mean to say is, confirm that your listing has an accurate "NAP" (Name, Address and Phone number). 4. List your hours of operation. 5. Choose a relevant business category. 6. Upload relevant images of your business/staff/doors. Alain Parcan, Director of Marketing for Market Hardware, Inc., contributed this article. Alain brings nearly 10 years of experience in educating businesses so they can market themselves more effectively. Market Hardware helps small businesses compete on the Web and offers special discounts for IDA members. You can Reach Alain's team at 888-381-6925. By Alain Parcan, Director of Marketing for Market Hardware, Inc. 8 Steps To Optimize Your Business on 7. Build reviews (This should be a company-wide function). 8. Publish a general post about your business and monitor for any new Q&A submissions. Checking these off shouldn't take long. It's a small investment that could pay off this year, especially as Google brings more emphasis to their GMB section. Keep in mind that like many web marketing strategies, this should be an ongoing process. It is not something you can 'set and forget.' Feel free to reach out if you have questions about this process and my team and I would be happy to help. V O L U M E 5 1 I S S U E 5 O C T O B E R 2 0 1 8

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