INDUSTRYNEWS
Liftmaster® Announces
Partnership With The
Professional Bull Riders
LiftMaster® announces its venture into the world
of professional bull riding, inking a multi-year
sponsorship deal with the Professional Bull Riders
(PBR). As the "Official Residential Garage Door
Opener, Commercial Door Operator and Gate
Operator" of the PBR, LiftMaster will also be the
title sponsor of the PBR Built Ford Tough Series
(BFTS) LiftMaster Invitational in Anaheim, CA on
February 8-10, 2013.
The multi-year sponsorship will include several
opportunities for LiftMaster, which will be shared
with its network of loyal dealers to increase brand
awareness and in turn generate sales of LiftMaster's
family of products and access solutions. In addition
to its self-titled event, LiftMaster's season-long
promotional opportunities include unique inarena and chute signage, P.A. announcements and
JumboTron spots, exposing the LiftMaster logo to
more than 100 million fans each year.
LiftMaster will also be a featured partner of
American Bucking Bull Inc. (ABBI), an organization
that introduces young bucking bulls to select BFTS
and Touring Pro events.
Televised each week during the season on either
CBS, or CBS Sports Network, and broadcast on
YouTube, BFTS events receive prime time coverage
and boasts a loyal fan base, making PBR a perfect
partner for LiftMaster.
Stay tuned for more information on these exciting
sponsorships by checking out www.LiftMaster.
com. For updates and exclusive coverage of PBR
check out LiftMaster on Facebook www.facebook.
com/LiftMaster and Twitter https://twitter.com/
liftmaster.
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International Door & Operator Industry™