International Door & Operator Industry

JAN-FEB 2013

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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INDUSTRYNEWS Liftmaster® Announces Partnership With The Professional Bull Riders LiftMaster® announces its venture into the world of professional bull riding, inking a multi-year sponsorship deal with the Professional Bull Riders (PBR). As the "Official Residential Garage Door Opener, Commercial Door Operator and Gate Operator" of the PBR, LiftMaster will also be the title sponsor of the PBR Built Ford Tough Series (BFTS) LiftMaster Invitational in Anaheim, CA on February 8-10, 2013. The multi-year sponsorship will include several opportunities for LiftMaster, which will be shared with its network of loyal dealers to increase brand awareness and in turn generate sales of LiftMaster's family of products and access solutions. In addition to its self-titled event, LiftMaster's season-long promotional opportunities include unique inarena and chute signage, P.A. announcements and JumboTron spots, exposing the LiftMaster logo to more than 100 million fans each year. LiftMaster will also be a featured partner of American Bucking Bull Inc. (ABBI), an organization that introduces young bucking bulls to select BFTS and Touring Pro events. Televised each week during the season on either CBS, or CBS Sports Network, and broadcast on YouTube, BFTS events receive prime time coverage and boasts a loyal fan base, making PBR a perfect partner for LiftMaster. Stay tuned for more information on these exciting sponsorships by checking out www.LiftMaster. com. For updates and exclusive coverage of PBR check out LiftMaster on Facebook www.facebook. com/LiftMaster and Twitter https://twitter.com/ liftmaster. 102 International Door & Operator Industry™

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