Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.
Issue link: https://idoi.epubxp.com/i/105596
IDEA Testing and Educational Workshops IDAExpo Education at Nashville Aims for New Heights! You can't aford to miss the 2013 IDAEXPO! IDEA is producing a line-up of professional and industry presenters that will cover issues of importance to virtually every member of the door and access systems industry. Bill Rossiter - Branding and the New Normal Within every market condition (especially the most challenging ones), each company is faced with making a choice. And, deciding to not make a choice is still making a choice – it's merely a choice to not take action. Many companies have chosen this path – to sit and wait for the housing starts to come back, and hope for it to return to "normal" again. Successful leaders see opportunity in change or gaps in the market, no matter how severe the change. To these leaders, what we are experiencing today is our New Normal. Only when you choose to accept and truly embrace it, will you have the chance to create a sustainable and proftable business model. The key question we will discuss in this session is: What is the New Normal, and how can I perform successfully in it? We will also discuss the power of Branding and powerfully positioning yourself and your business for success within this New Normal. Come listen, learn and discuss and see if you are ready to embrace the New Normal. Nancy Friedman – How to be an Island of Excellence in an Ocean of Mediocrity There is a mass of grey average out there. You know it and we know it. You can remain in that mass and be like all the others or come along with the Telephone Doctor and raise the bar. No matter where you are within the company, owner, management or staf, knowing where you fall in the customer service arena compared to where you need to be is an eye opening experience. FACTS: • 8 out of 10 people who won't be doing business with you ever again won't tell you that. They just go away. • 8 out of 10 people will tell 11 others how bad you are. • 1 out of 10 will tell others how good you are. Nancy starts with the Telephone Doctor's 10 Point SelfAssessment Quiz. This helps you evaluate your current situation and identify the gap between where you are in the customer service arena and where you need to be. After you do the quiz, Nancy takes you through each of the 10 points and gives you solid information you can apply immediately. You just gotta work smarter, not harder. And this program shows you how to do just that. Hell Hath No Fury Like a Customer Scorned This is a unique program blending sales and customer service skills that delivers the Telephone Doctor's famous FIVE FORBIDDEN PHRASES. The fve phrases that are guaranteed to frustrate your customers. Nancy Friedman, the Telephone Doctor, knows the positive alternatives. She'll share them with you and you'll be glad she did. It's a wealth of information designed to increase your sales and customer service. What are you and your staf saying that turns your customers of and makes them run to the competition instead of turning them ON.... and staying with you? A content rich program designed to get your customers swearing BY you, not AT you! It's a laugh out loud session where you'll walk away with techniques you'll use immediately and forever. Kim Wiest - Marketing is Not What You Do When the Phone Stops Ringing! How is your company positioned to compete during the course of the next three to fve years? In addition to advertising and selling your products and services, are you building a brand for your business that will serve as your signature in your market? Many door dealers spend their dollars in pursuit of the next customer without a proper strategy. Kim Wiest is the President of Platinum Marketing Group, based in Cincinnati, Ohio, and she has helped develop some of the most innovative and successful advertising and marketing campaigns for door dealers throughout the country. Kim will discuss a variety of relevant issues surrounding branding, advertising, new media and sales. Her session will give you specifc ideas, along with methods for carrying them out to your customers. Cathy Sexton – I.G.N.I.T.E. Your Performance and Accelerate Results Improve your daily productivity signifcantly by using this 6-step proven process, developed by one of the nation's top productivity strategists. Cathy Sexton has been helping others lead healthy and productive lives since experiencing the risks associated with being a workaholic herself. She now coaches and trains people how to spend more time with family, enjoy their careers and live a lessstressed – but more productive – lifestyle. Her methods will help attendees regain clarity and focus, allowing them to become more productive, increasing income, while working fewer hours. Discover your natural productivity style – learn to save time, money and energy as you ignite your performance and accelerate your results. Creating Powerful Teams Ms. Sexton will follow her I.G.N.I.T.E. session with a breakout seminar aimed at helping company leaders produce organizations that collectively operate at peak performance as well. Having an ofce staf and feld technicians operating at maximum productivity and efciency is not something that just happens. Strategies that motivate employees without alienating them require insight and skill that you will learn in this session. Tom Hubler – Succeeding at Succession Thomas M. Hubler is recognized as a national authority on the subject of family business issues, having more than 35 years experience in the feld, and bringing a background as a marriage and family therapist into it with him. Hubler has