Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.
Issue link: https://idoi.epubxp.com/i/105596
CONTENTS V O L U M E INDUSTRYFOCUS President's Commentary: IDA Enhances Dealers Through Valuable Programs As we start planning for the new year, we urge our members to look at the IDA services and benefits that can help build and improve their companies. (Publicado también en español) ... by Michael Beltrami / 8 DEALERS'CORNER Door Dealer Dialog Steve's Overhead Door Co. Lafayette, Indiana... ...Exceeding Customer Expectations ... by Chris Long / 16 Where Are They Now? Retired dealer goes high-tech, just can't stay away from doors. ... by Todd Thomas / 52 LEGAL&LEGISLATION; Trademarks, Copyrights, and the Internet In order to maintain the legal protections that come from the federal and state trademark laws you have to take steps to stop infringing uses. Those efforts have become both more important and more difficult in the Internet age. ... by Brian J. Schoolman / 10 MANAGEMENT Garage Door Activity Index Construction Activity Will Accelerate (But you've heard that story before) Continuing retrofit strength in early 2013 offsets slowing new construction, but indicators signal growth from mid '13 onward. ... by John Zoller & David Bowen / 41 TECHNICAL Garage Door Installations 101 Becoming a good and competent door installer starts before a person leaves the shop with the day's work assignment. Here are the steps needed to take. (Publicado también en español) ... by Gary Lombard / 36 4 International Door & Operator Industry™ 4 6 I S S U E 1 2 0 1 3 SALES&MARKETING; Spaghetti Marketing Why it doesn't work (and what to do instead). ... by Michael Cody / 30 What's Your Brand? Why is branding important to door dealers? Simply put, your brand is your promise to your customer. ... by Dan Apple / 44 What You Need to Know About Credit Card Processing... TODAY, SOON and LATER. Changes are coming to the credit card processing industry, it's time to prepare. ... by Erica N. Baker / 61 ASSOCIATIONNEWS IDAssurance Program The Right Coverage Prohibitive cost or lack of choice in options is a thing of the past. IDA members are turning to the IDAssurance Program for economical prices, broad forms, and limits of coverage. ... by Andrew Stergiou / 57 How Are You Doing with Your New Year's Resolutions? Here's where IDA can help members succeed with you and your business resolutions in 2013. ... Jane Treiber / 66 IDEA News & Events Training, Exam Prep, Bundled Pricing... ...Combine to make the IDAExpo™ 2013 historic for certification. ... by Todd Thomas / 68