Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.
Issue link: https://idoi.epubxp.com/i/105596
SALES&MARKETING; Stylecraft ™ (continued from page 61) Genuine Stylecraft ™ Insert Trim Adds Lasting Beauty To Any Home UÊ1,/9 Beware of credit card processing sales people who urge you to switch immediately. We all know that creating urgency is a tried and true sales tactic, but there is a difference between effective sales techniques and creating unreasonable fear. There is no need to upgrade immediately. UÊ61 Ê*, UÊ - Ê"Ê / What you need to know SOON: • The opportunity to accept EMV smart card payments begins in April of 2013. • Be prepared to see an increase in EMV smart card technology. • EMV smartcard technology is faster than traditional magnetic strips. Retailers can begin accepting EMV smart card transactions as soon as April of 2013 in preparation to alleviate financial responsibility for payments you accept when the liability shift occurs. To protect yourself against fraud losses and Account Data Compromise, you should at least be considering this upgrade by April of 2013. You will see more and more cards with Embedded Integrated Circuits, and you may even have one in your wallet. Though you may have to upgrade from a Dial-up to IP terminal, do not be discouraged. One of the major benefits of EMV technology is speed. What you need to know LATER: • EMV smartcard technology is more secure than traditional magnetic strips. • This change benefits both your business and your customers. • EMV smart cards are more securely encrypted than traditional cards, and it is to your benefit to embrace this change. Trim available in all manufacturers' standard colors. Not all styles available for all door models. The Leader in Residential Garage Door Design Trim. Many other styles and configurations available! NATIONAL DOOR INDUSTRIES, INC. Fort Worth, Texas 1-800-628-3667 www.natdoor.com Serving The Industry For Over 40 Years 62 International Door & Operator Industry™ The increase in this technology will lead to customer concerns and questions. Ensure that you can explain to customers that these kinds of transactions are, in fact, more secure than traditional transactions. EMV smartcard transactions are to your customers benefit as well as your own. Although you will likely switch to protect yourself from fraud loss, your customers will benefit because customers who use smart cards will pass on information to you that is heavily encrypted, so their data is less likely to be compromised. *Follow Us!: facebook.com/electronicDataPaymentSystems Twitter: @EDPS_Processing Blogger: edpspaymentsystems.blogspot.com Erica Baker is the Marketing Coordinator for Electronic Data Payment Systems. She can be reached via email at IDA@edpaymentsystems.com for questions or comments.