International Door & Operator Industry

JAN-FEB 2013

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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INDUSTRYNEWS B roducts ar s. p e ro t Feh r he h ot ards nd nufactured ighest st a Power Up The Gaming Console And Rev Your Liftmaster Engines! ma Qua li with ty out Com prom ise The LiftMaster #1 Chevrolet, which debuted in September's NASCAR Sprint Cup Series race at New Hampshire Motor Speedway, is featured in the new NASCAR The Game: Inside Line video game released November 6, 2012. Because of LiftMaster's partnership with Earnhardt Ganassi Racing and driver Jamie McMurray, players will now be able to select and drive McMurray's LiftMaster #1 car on all 23 race tracks featured in the game, which will help to increase excitement and awareness of the LiftMaster brand. "At LiftMaster, we're thrilled that our team sponsorship has secured us this opportunity to be included in the new NASCAR video game and reach a wider and more varied audience. The racing and driving video game genre is among the most popular, and we're so pleased to be part of this community, which consists of millions of gamers," said Neal Villarin, Sponsorship & Event Marketing Manager. "Our sponsorship of Earnhardt Ganassi Racing and Jamie McMurray has already helped to beneļ¬t our company and our valued dealers across the country, and we're excited to now have the virtual LiftMaster car competing in homes across the world." NASCAR The Game: Inside Line is the second edition of the NASCAR The Game racing simulator series developed by Eutechnyx and distributed by top video game marketer Activision. NASCAR The Game: Inside Line is available for purchase at www.activision.com or in retail stores across the country. For updates and exclusive coverage of LiftMaster's sponsorships, including Earnhardt Ganassi Racing and Jamie McMurray, visit www.LiftMaster.com or check out LiftMaster on Facebook and Twitter. www.fehr.com/door 97

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