International Door & Operator Industry

JAN-FEB 2019

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

Issue link:

Contents of this Issue


Page 108 of 126

INDUSTRYNEWS "Genie Man" makes Madison Avenue debut for The Genie Company at Advertising Week Advertising Week kicked off its 15th anniversary in October with a twist on its traditional Madison Avenue Walk of Fame Icon Awards. This year the organization added an Icon Gala Awards ceremony celebrating some of the ad world's most iconic characters. A red carpet was rolled out at the PlayStation Theater in New York City to start the night. Before the Icon Gala Awards kicked off, the characters struck a pose on the red carpet for adoring fans and cameras. Host David Leisure, legendary fictional spokesperson Joe Isuzu for Isuzu Motors, then presented awards to mascots that went above and beyond on behalf of their brands. Genie Man, the legendary icon of The Genie Company, maker of millions of garage door openers & accessories since 1954, made his rookie mascot debut. The award for Rookie of the Year, however, went to another legendary icon, Sprout. Under the Green Giant brand umbrella, Sprout also debuted as a physical mascot for the first time despite being well-known in advertising since 1972. The brand icons were also invited to close NASDAQ the following day at the closing bell. Taking his spot at Nasdaq Marketplace Studio in Times Square, Genie Man was awarded a prime position directly behind the podium to help celebrate a successful day on the capital markets. Initially rolled out at the IDAExpo ® in April 2018, Genie Man has been a big hit for photo opportunities with individuals and groups who love to post pictures to their professional and personal social media sites, as well as business websites. For more information visit CommerCial Door anD Gate operators sinCe 1969 Proudly Made in the U.S.A. 631-231-4500 Celebrating Our 50th Anniversary! 50th Exhibitor 106 International Door & Operator Industry™

Articles in this issue

Links on this page

Archives of this issue

view archives of International Door & Operator Industry - JAN-FEB 2019