International Door & Operator Industry

JAN-FEB 2019

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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Page 24 of 126

SALES&MARKETING By Alain Parcan, Director of Marketing for Market Hardware, Inc. 22 International Door & Operator Industryâ„¢ Most garage door professionals would agree: working with ineffective tools puts you at a disadvantage - especially when compared to working with efficient, finely-tuned equipment. So when it comes to fine- tuning your website's performance, how do you go about finding the best tools? We're here to point you in the right direction. The first tool we recommend is Google's PageSpeed Insights, which reports on the real-world performance of a website for mobile and desktop devices and provides suggestions on how a page can be improved. Given the increased urgency for a website to load quickly in order to rank high on Google searches, this is a must-use tool. It will help identify the parts of a website that are slowing down load time and it will ensure businesses can provide visitors with an optimized user experience. Next up is the Mobile-Friendly Test Tool , which is essential in today's online market. With the web being accessed more and more on mobile devices, designing your website to be mobile-friendly ensures your pages perform well on all devices. The Mobile-Friendly Test tool is as simple as could be. It provides a yes/no answer as to whether your website is mobile-friendly. Additionally, it provides a more detailed breakdown of technical information. Note that while most of Google's earlier tools were aimed at developers, site designers and other more technical users, these new testing tools are designed for everyday business owners who may not have quite as much technical expertise. These tools are especially valuable as Google continues to transition to a mobile-first web. Most of their recent algorithm updates have focused on factors like these, so be sure to use these free tools to keep your website ahead of the competition. Alain Parcan, Director of Marketing for Market Hardware, Inc., contributed this article. Alain brings nearly 10 years of experience in educating businesses so they can market themselves more effectively. Market Hardware helps small businesses compete on the Web and offers special discounts for IDA members. You can Reach Alain's team at 888-381-6925. 2 GOOGLE TOOLS for More Powerful Web Marketing

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