International Door & Operator Industry

JAN-FEB 2019

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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Workshops (Schedule subject to change) Thursday, March 14 8 a.m. - 9:30 a.m. (#18) SPECIAL PRESENTATION: Crating a Remarkable Company Culture Presenter: Arthur Greeno What is the culture of your company? It does not take much to see how Chick-fil-A has done a great job with culture. However, even with a giant company behind you, creating an environment where people are REMARKing about it is not easy. Arthur has 2nd generation employees working for him. Those whom have worked for him in the past now have sent their kids to work for him. What an honor this is! His average employee has been there six years. Arthur will share ideas that are easily implemented no matter what your business may look like. 10 a.m. - 11:30 a.m. (#19) DASMA Gate Operator Installation Mock Trial Presenters: An All-Star Cast of DASMA Members Be a member of the jury as industry members become judge, plaintiff and defense attorneys involving a serious injury relating to an automated vehicular gate. The case involves an accident that the plaintiffs allege could have been prevented had the automated sliding gate been installed in accordance with longstanding safety standards. Attendees might be a little shaken by the eye-opening revelations that come from the trial, presented by members of DASMA. (#20) Tips, Tools and Strategies for Installation Vehicles Moderator: Bill Earnest, Farmer Garage Door Along with a Panel of Industry Experts Join Bill and a panel of industry experts as they discuss how installation vehicles are the most visible part of your business and are a key driver of your business profitability. This panel of dealers will discuss installation vehicles from a marketing and productivity perspective. (#21) Technical Workshop: Spring Engineering Presenter: Steve Smith, Service Spring Corporation There's nothing easy about being a garage door technician. Get your toughest questions answered during this technical workshop for spring engineering and learn how to engineer and convert springs with ease. (#22) Commercial Operator Troubleshooting Presenters: Roy Bardowell and Dan Dombkowski This session is for those individuals planning to enter the commercial door operator service and repair business, or simply gain additional knowledge on the subject. Roy Bardowell, a veteran technician in the world of commercial operators, will be joined by another familiar expert and IDAExpo presenter, Dan Dombkowski. By attending, you will learn from the best. You are encouraged to bring those 'nagging' questions with you and expect to receive the meaningful answers. 1 p.m. – 2:30 p.m. (#22) Strategies to Help You Crush It in on Google in 2019 Presenter: Alain Parcan, Market Hardware Every door dealer we've ever spoken to falls into one of these four buckets. Come to this session to find out which strategy is the right fit based on your personality and business goals: The "Pay-Per-Time" Approach – No cost here other than time and effort. Leave with an SEO plan that will land your business on Page One (with 'A+' reviews, too). All it takes is a roadmap – we'll provide it. The "Pay-Per-View" Approach – Want more people to recognize your brand? This is the strategy for you. We'll share a case study about a business that got their brand seen 98,639 times in 30 days. The "Pay-Per-Click" Approach – Modern day Yellow Pages… if you can afford it! The "Pay-Per-Lead" Approach – Tempting. Learn what to do about Google's Local Service Ads. Have they reached your market? How much do they cost? We have the answers. "I didn't realize I was using the wrong approach for years!" That's real feedback we heard at last year's IDA Expo, and we want to make sure you're not making the same mistake. Join us at this session to learn more. (#23) Theft – Could it Happen to You? Presenter: Dawn Jennings, Crayex Corporation It happens. Not only does it happen, but it happens commonly and in today's world of high technology and electronic currency, protecting your business against theft can be more daunting than ever before. Ms. Jennings will address the steps you can take to create financial accountability of employees and protection against outsiders who would avail themselves to your earnings. If it's ever happened to you, this session will help you to protect it from happening again. If your business has never been a victim of theft, this session will help keep it that way. (#24) The Changing Landscape of Garage Door Competition and What it Means for Your Business Every "local" garage door dealer now faces competitors that are regional or national in scope. Some firms acknowledge this changing landscape, but others ignore or deny the impact of widespread operations. Many traditional advantages that accrued to local competitors such as family ownership, being the low bidder or job proximity become inconsequential in a sea of competitors with sophisticated financial, operational and resource management. Your customers, be they contractors or homeowners, no longer seek just a low price, but instead focus on product merchandising and the ability to perform a myriad of on- jobsite tasks. To remain competitive, 62 International Door & Operator Industry™

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