DoorDealerDialog
(continued from page 17)
and technology has enabled people to learn a
lot about our products and our competitor's
products before they even start the selection
process, people haven't really changed that
much in all these years. People still want to be
treated like they matter to the companies they
choose for their needs, and we never want to let
them down. There's no $100 that can satisfy a
customer who feels they have been wronged, so
we have to do whatever we can within the realm
of possibility to make our customers happy that
they chose us for the door."
"Our installers have their own philosophy,"
she added. "If the customer isn't happy, we
aren't done yet."
Years of growth and change
After 14 years of running Carl's Door Service
from the kitchen, things sadly changed when
Mrs. Whitacre passed away. It was a diffcult
transition for the devoted husband and
father, and Christine explained that he soon
lost interest in the daily grind. The business,
Accounting Manager Kim Hanzook
Continued on page 21
Christine Miller (seated) and Melissa Whitacre
18
International Door & Operator Industry™