International Door & Operator Industry

MAY-JUN 2013

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

Issue link: https://idoi.epubxp.com/i/134362

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SaleS&Marketing; A Natural Move for Dealers– Home Access Experts to Property Expanding Your Authorities Residential Door Business By David White, Director of Marketing, LiftMaster Gate Access Systems to Include Residential Gate Products In today's world of constantly evolving technologies, there's no question that homeowners are demanding more comprehensive services from their service contractors. More and more, homeowners are asking providers that they trust to offer a broader portfolio of installed products rather than looking for new companies to provide discreet installations. They're seeking products and home systems that are smarter, faster and more advanced than ever before, yet easy-to-use and they want it all installed by a single service provider. This is where you come in as not just a garage door dealer, but as a home access expert. Whether your current residential garage door and opener business has you installing one garage door opener a day or one per hour; as a professional dealer, you are already a home access expert. Installing the largest and heaviest moving object in the home, the garage door, you already provide automated access to your customers. And now, with an increasing number of homeowners looking to further secure their property with a gate, expanding your business to include installation and service of automated gate operators and access systems is an opportune way to capitalize on this trend. The bottom line: To further differentiate yourself in a highly competitive world, offer a wider variety of integrated residential access solutions to nimbly move your business into a higher value proposition for your customers. Capitalize on the latest innovations for leading manufacturers who are making property management easier for dealers to sell in and customers/ homeowners to use and interact with on a daily basis. Expanding into Gate Access Systems When it comes to helping your residential customers control their property with gate access systems, you are already aligned with manufacturers that provide you with the products and support you need. Several companies have designed their complete product portfolio around an integration of door and gate operator systems – along with their complementary radio or access products – that work together as a single-source solution for your customer. The "secret sauce" then, becomes your ability to provide these systems to your customers as a one-stop shop. With any residential garage door opener installation, your goal may have been to do the job quickly and effciently while providing the best performing product possible for their Continued on page 30 Continued on page 34 V o l u m e 4 6 i s s u e 3 2 0 1 3 29

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