International Door & Operator Industry

MAY-JUN 2013

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

Issue link: https://idoi.epubxp.com/i/134362

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SaleS&Marketing; (continued from page 29) budget. The same approach can be applied to gate access solutions for a homeowner demanding quick, seamlessly integrated products that provide secure and safe access to their home and property. Understanding Your New Gate Offerings Whether you're working with individual homeowners, a gated community, a busy multi-housing unit or a commercial, industrial or manufacturing facility, there is a gate operator and access system designed for the job. We know that homeowners expect their gate operators to work at all times -- even with the power out. Built-in Battery Backup systems that allow the gate operator to power the gate without main power work much the same as they do for a door opener. Also, homeowners demand convenience; they want immediate access as they pull up to their home. Homeowners can now open their gates from a greater distance ensuring the gate is open when they pull up to their driveway eliminating the need to wait for the gate. In addition, in today's world of smartphones, immediate access and realtime results, there's no question that homeowners are looking for products that are smarter, faster and more advanced than ever before. When choosing a product line, there is also a beneft to selecting a manufacturer that can provide a one-stop-shop experience. Choose a manufacturer, such as LiftMaster, that can not only help you sell the entire job from the garage door opener, gate operator and access control, but also allows you to utilize the relationships you already have to simplify starting up a new operation. From combining shipments to developing advertising campaigns or composing a market strategy with your sales person, tapping into your existing contacts and relationships adds valuable effciencies to the process of expanding your areas of service. As the Director of Marketing for Gate Access Systems, David White oversees LiftMaster's residential and commercial gate operator and telephone access system offerings. LiftMaster's expansive line of state-of-the-art residential products are designed to ft any lifestyle or application, equipping dealers with the latest technology and innovations in connectivity, safety, security and convenience. 30 International Door & Operator Industryâ„¢ Where to start? Offering service to established or new customers is a great way to create a revenue stream for your business. This can vary from a simple repair on the gate or operator to adding on an accessory, transmitter or entire operator replacement sale. It is also noteworthy to add, in instances where the entire operator has to be replaced, there may be an opportunity to sell up and offer your customer the latest technology like a unit that offers multiple cycles on Battery Backup. Offering gate operators with these new features is a great way to differentiate your business from other companies while providing your customers with additional options, seamless integration and a multitude of benefts.

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