Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.
Issue link: https://idoi.epubxp.com/i/177021
WebneWs/Literature Zoller Consulting Inc. Market Data Strategic Planning Business Brokerage Thinking of Selling your Garage Door Dealership? Thinking of Expanding and Acquiring Another Dealership? Clopay® Invites Consumers to "Imagine" Their Homes Reinvented in New Multimedia Advertising Campaign Armed with remodeling industry and real estate data, before and after photos, interactive design tools, and customer testimonials, garage door professionals have long touted the impact a new garage door has on a home's curb appeal. Clopay is amplifying the message to millions with an engaging new multimedia advertising campaign intended to show consumers just how easy it is to dramatically reinvent the appearance of their home with a new garage door. The recently launched campaign ads feature a home with a blank white box in place of the garage door, emblazoned with the word "imagine". The copy invites homeowners to explore the design possibilities to fll in the blank with a new Clopay door. Clopay's "imagine" campaign targets motivated shoppers through a combination of print, radio, and digital banner ads appearing in national media outlets including House Beautiful, HGTV Magazine, Midwest Living, Good Housekeeping, This Old House, Traditional Home, Scripps Networks properties (HGTV, Frontdoor.com, DIYNetwork), and others. Both the print and digital versions of the ads incorporate interactive features intended to drive quality leads to Clopay dealers, ultimately resulting in sales of higher end doors. The magazine ad has a QR code that links to a mobilefriendly interactive web page (www.imagineclopay.com) where consumers can view different garage door styles on sample homes or click through to the Clopay Door Imagination System and fnd where to buy. The website banner ads functions similarly. Clopay has also created posters and counter cards that dealers can use to introduce the "imagine" concept to customers in their showroom. Zoller Consulting Inc. (ZCI), Experts in the Business of Garage Doors, Provides Brokerage Services for Either Buyers or Sellers. ZCI can assist you in preparing a business for acquisition and guide you through the myriad of details necessary to reach a prosperous conclusion. Whether you are a prospective buyer or seller, ZCI can begin the process with a valuation and definition of market share. We work with you to negotiate, plan and execute the structure of the deal and secure financing. We work with you to assure a successful transaction. Zoller Consulting Inc. "Experts in the Business of Garage Doors" Ready to get started? Visit us at: www.zollerconsultinginc.com or call 800-243-2771 V o l u m e 4 6 I s s u e 5 2 0 1 3 99