International Door & Operator Industry

NOV-DEC 2015

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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you offer 24/7 service, this is a great place to showcase it. A simple sentence like, "service when you really need it" could make all the difference. The idea is to tell the customer why they should chose you over the competition. Summary Your website should be a glimpse of what doing business with your company would be like. Who you are, what you do and how you do it goes a long way when attracting the interest of customers shopping for a garage door service provider. Your "About Us" page is a great place to do this. Rather than just homogenized information about your company, it should allow prospects to see there is a team of skilled professionals ready to serve them as the need arises. A good "About Us" page invites the reader to go deeper into the website and begin the interaction with your company. If visitors are truly interested in your company, they will. Remember to include a call to action, which enables your visitors to reach you, either by phone or by Email. Make it easy for them to click to call or email from wherever they are on the site rather than having to hunt for it. Your online presence is about relationships and interactions with people. The more you interact on a personal level, the easier it will be to build relationships with your readers and eventually, they will become your customers. Dan Apple is president of The Apple Group LLC, a consulting frm located in Bonita Springs, Florida. His focus is assisting garage door dealers with proftability and marketing. Dan served as president of Apple Door Systems in Richmond, Virginia for 33 years which grew to a statewide dealership with eight locations. He was the frst president of the Institute of Door Dealer Education and Accreditation where he was responsible for creating the industry's frst national accreditation program in 1998. Dan also served as a director of the Door & Operator Dealers Association and the International Door Association from 1994- 1998. Contact him at 804.640.4253 or email: danielapple@me.com or visit the website at www.AppleLLC.net. "Your website should "Your website should customers shopping for a garage door service provider. " website should be a glimpse of what doing business with your company would be like. Who you are, what you do and how you do it goes a long ways when attracting the interest of customers shopping for a website should you are, what you do and how when attracting the interest of customers shopping for a garage door service provider. " you are, what you do and how when attracting the interest of customers shopping for a when attracting the interest of The ultimate goal is to begin a long term relationship with your customer. This can start with online communication including email, text and social media, and lead to telephone calls, onsite appointments and even their visits to your showroom. But it all begins with knowing who is behind the curtain and how they can solve customers' problems with their garage doors. 30 International Door & Operator Industryâ„¢ SALES&MARKETING (continued from page 28)

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