International Door & Operator Industry

JUL-AUG 2012

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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MANAGEMENT(continued from page 54) A circumstance wherein the overall product masks the lower quality of a peripheral component is known as the "original equipment syndrome" (e.g., automobile tires). In such circumstances buyers tend to overlook the inadequacy of such components until they become a problem or warrant replacement. Accordingly, most homeowners are gratifi ed to discover that their noisy, un-insulated garage doors can be upgraded to attractive, insulated models for a very reasonable cost, yet they also regret not having been offered a better choice in the fi rst place. The Garage Door Activity Index The Garage Door Activity Index has fl attened in 2012, just as it did in both 2010 and 2011. The causes of this "plateauing-out" are largely matters of pending economic growth fading and failing to accelerate, which slows the overall recovery from the 2007-09 recession. Never the less, garage door demand continues its modest growth, aided by selective price increases and well-received product designs and improvements. * From commercial steel to custom-wood, the quality and value of a Delden door is second to none. And that's good news, since one of the best ways to improve a home, business or building's appearance – and its value – is by replacing the garage door. Dealer's prefer to give their customers a choice and Delden offers many. * ROI = Return on Investment Toll-free: 800-821-3708 Local: 816-413-1600 Fax: 816-413-1699 www.deldenmfg.com Serving the Heartland Since 1964 "Experience the Quality" GARAGE DOORS +LZPNU +L[HPSZ ;L_[\YLZ *VSVY /LH]` +\[` /HYK^HYL +\YHISL *VUZ[Y\J[PVU 5 , 2PTIHSS +Y 2HUZHZ *P[` 46 +LSKLU OHZ SVJH[PVUZ [V ZLY]L `V\ ^^^ MHJLIVVR JVT KLSKLUTMN ^^^ [^P[[LY JVT KLSKLUTMN 56 International Door & Operator Industry™ As we noted in our IDA presentation in May, recession pressures forced the best owner/managers to elevate their games. Unfortunately, while those fi rms have benefi tted from re-positioning and market changes, some dealers who enjoyed remarkable successes through 2006 and even 2007 have been unable to re-ignite their pre-recession performances. Thus, some fi rms are struggling while other, often less traditional competitors, capture increased market shares. This market place of some dealer successes offset by the problems of other dealers is refl ected in the fl at GDAI numbers. It is likely that this transition of success will continue as long as garage door demand is reasonable, but not accelerated by any dramatic surge in construction activity. Note that the value of garage doors as a percent of construction value examined here represents an average of all projects, some of which are "door intense" (e.g., warehouses, where 4-5% of the budget may represent doors), while others have very few (e.g. high rise apartment houses with no garage doors whatsoever). 2 John E. Zoller and David H. Bowen comprise Zoller Consulting, Inc. of Wooster, Ohio. Zoller Consulting provides consultation of managerial effectiveness and fi nancial performance of construction related businesses. They also offer customized seminars and training sessions. In addition, Zoller Consulting provides acquisition management, including fi nding buyers or sellers, locating funding sources, transaction structuring, and negotiating and organizing the transition to new ownership. Contact Zoller Consulting, Inc. at 330.262.8500 or John@zollerconsultinginc.com.

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