International Door & Operator Industry

JAN-FEB 2018

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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Workshops (Schedule subject to change) (#4) Next Generation Presenter: Adam Weber, AE Door and Window Most second generation business owners have no doubt heard a 'seasoned' entrepreneur tell them what they are lacking or how they can operate their businesses more proficiently, or perhaps what the success rate of a second generation business owner is. Real encouragement; right? During this session, we will break down the positive and negatives of being the next generation, and we'll do so by working together. We will uncover what it will take to find our own identity in the work place. For certain, it will take knowledge of virtually everything, but that doesn't mean we have to be the one who knows how to do everything perfectly. On the contrary, the key may very well be having an understanding of what everyone's role is to help the firm and its employees reach established goals as they strive to be as successful as they can be. This workshop will cover everything from leadership to advertising to preparing the company for growth as you seek to put your own stamp of approval on it and prepare it for the next generation. 10:00 a.m. - 11:30 a.m. (#5) Commercial Operator Troubleshooting Presenters: Roy Bardowell and Dan Dombkowski This session is for those individuals planning to enter the commercial door operator service and repair business, or simply gain additional knowledge on the subject. Roy Bardowell, a veteran technician in the world of commercial operators, will be joined by another familiar expert and IDAExpo presenter, Dan Dombkowski. By attending, you will learn from the best. You are encouraged to bring those 'nagging' questions with you, and expect to receive the meaningful answers. (#6) Session 1 | Five Ways to make your Website a Lead Generating Machine No group of digital marketing experts has helped more garage door dealers beat their competition than Market Hardware's team of experts: Doug, Matt, Alain and Brian. This is the first of two EDUCATION-PACKED sessions. You will want to join in to make sure your online strategies keep you dominating your local marketplace. Back by popular demand following last year's 150+ person workshop! Since last year's session, many dramatic changes in web marketing have impacted door dealers. Today, in 2018, you must adjust with a radically improved Website and SEO strategy. It is a fact, your Website could be making – or breaking – your business. By dominating your local market in 2018, you will convert more leads into profits. Top dealers in the industry know that the gap between them and those left behind is increasing. Shouldn't you be on the right side of these trends? During this session, you will be walked through a step-by-step process to make your Website a Lead Generating Machine, cracking the Google code and getting your business listed where it belongs – in front of profitable new clients. (#7) Continuing to Connect Buyers to the Right Garage Doors Presenter: Justin Evans, Clopay Building Products Back by popular demand, updated with new data and insights! If you missed last year, check it out! If you attended, come by for updates and new info! Do you and your sales team face: • Customers who can't make a decision? • Customers who don't know what they want? • Customers who focus only on price and constantly price-shop? Then this is the session for you! You will learn why customers show these behaviors and what the under- lying causes are. You can help these customers choose the products they want and create more satisfied ones who won't have a need to price shop. (#8) What Ever Happened To Good Old Fashioned Residential Service Presenter: Kevin Pettiette, Smokey's Garage Door This 90 minute seminar will take you back to the time when fixing the problem was more important than selling an entirely new garage door system. We will talk about the fine art of basic service. We will go back to the basic, fundamentals of how to build a service-oriented business. We'll cover the basics of efficiently routing your daily schedule to the do's and don'ts of communicating with your customers. We will answer these important questions: What secrets do we teach every homeowner? What lubricants should we really use and why? Is there an efficient way to do our jobs that increases safety, too? Do you really understand why you do what you've been taught to do? How many technicians just follow the training they've received and don't really understand why they do it? We'll use this time together to reignite our commitment to our customers by learning from each other. We'll cover effective and safe tactics to thoroughly complete service of a residential garage door and electric operator. 1:00 p.m. - 2:00 p.m. (#9) Benefits of Paperless Billing and Scheduling Presenter: Ryan Granlee, The Door Guys During this session you will be taken through the process of going paperless. We will review how it was before the move to paperless billing and scheduling with the delays and issues it caused. But most importantly, we will specifically address how moving to a paperless system will eliminate or alleviate those issues. Sound interesting? It is…make sure you attend this session to find out why! 56 International Door & Operator Industry™

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