International Door & Operator Industry

MAR-APR 2018

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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V O L U M E 5 1 I S S U E 2 A P R I L 2 0 1 8 71 ASSOCIATIONNEWS If you are looking to transform your door dealer business and take it to the next level, it starts with benchmarking. You must have a baseline understanding of where you are and where you stand. Benchmarking gives a clear understanding of how leading performers and industry peers are doing. To determine where you are and how you compare to your closest peers, the International Door Association has joined up with E Squared Consulting to launch INDUSTRY INSIGHTS. This is an exclusive opportunity for IDA members and is a vital part of your membership benefits. As a member of the International Door Association, here is your chance to see how your business stacks up against your peers and other types of dealers in this industry. This exclusive opportunity for IDA members will be replacing the Dealer FIT survey administered in the past. E Squared is excited to offer to IDA members their innovative way of providing dynamic and compelling benchmarking to help door dealers identify areas of opportunity and leverage their powerful strengths. Why is this so important for our industry and especially for IDA members? As you have read and likely already know, many are projecting that 2018 will continue to provide favorable market conditions for the door industry. That does not mean that we don't have inherent challenges and difficulties, however, key market indicators remain positive. For many of you, 2017 was a strong year. E Squared Consulting spent several days earlier this year with a group of independent door dealers from around the United States in one of our exclusive peer groups. Over half of them stated that 2017 was a banner year for their organization and expect similar results for 2018. Many of the dealers that we By: Josef Roberts – Managing Partner, E Squared Consulting Continued on page 72 INDUSTRY INSIGHTS is your chance to measure your business in relation to your peers and other types of dealers in our industry. This replaces the Dealer FIT survey administered in the past, and is exclusively for IDA members. Introduces INDUSTRY INSIGHTS… A unique benchmarking opportunity

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