International Door & Operator Industry

NOV-DEC 2012

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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IDEA Testing and Educational Workshops IDEA Education Makes IDAExpo an Investment building materials experience to Interrupt Marketing. Now his mission is to lead clients' strategic thinking and give back to the community. Bill never loses sight of the fact that marketing only works when it enables a profitable business plan, which is why he spends much of his time with the senior leadership of our clients discussing the dynamics of maneuvering through the ever-changing industry. Running a more profitable door business will be the underlying theme during the IDEA Educational Programming at the IDAExpo 2013. With the daily challenges faced by door dealers, every advantage can make a difference. With that in mind, IDEA has prepared a full slate of educational seminars that will help dealers and technicians prepare for a successful future. Among the featured speakers that you will find at Nashville, Platinum Marketing Group President Kim Wiest will present Marketing is Not What You Do When the Phone Stops Ringing! How is your company positioned to compete during the course of the next three to five years? In addition to advertising and selling your products and services, are you building a brand for your business that will serve as your signature in your market? Many door dealers spend their dollars in pursuit of the next customer without a proper strategy. Ms. Wiest is the President of Platinum Marketing Group, based in Cincinnati, Ohio, and she has helped develop some of the most innovative and successful advertising and marketing campaigns for door dealers throughout the country. Kim will discuss a variety of relevant issues surrounding branding, advertising, new media and sales. Her session will give you specific ideas, along with methods for carrying them out to your customers. Another special guest speaker is Bill Rossiter, President of Interrupt Marketing, a successful and dynamic consulting firm for the building materials industry. After years in Corporate America leadership at Owens Corning, Bill brought his decades of Brian Schoolman of Safran Law Offices will lead a presentation on The Top Legal Issues for Door Dealers. Mr. Schoolman has become familiar to IDAExpo attendees as the industry's top advisor on the EPA's lead- based Renovation, Repair and Painting rule. His session will cover that and other legal issues that dealers need to understand in order to avoid. Presentations are also being developed for: • Basic and Advanced Financial Management • Business Succession – including how to prepare your business for acquisition • Exceptional Customer Service • Developing and Executing a Strategic Plan for Your Business • Time Management – Getting the Most Out of Your Day • How to Valuate Your Business • Performing a Proper Takeoff and Submitting a Winning Proposal • Expanding Your Business Through Innovative Diversification • Understanding and Selling Thermal Performance • Techno-Marketing! And there will be much, much more! Once again, long-time financial experts John Zoller and Dr. David Bowen will close the two-day educational agenda with an economic forecast for the door and access systems industry. Knowing what's ahead will enable dealers to better position their businesses to maximize opportunities and succeed in any economic climate. For the Technicians… A new two-day training school has been created by the IDEA board of directors, in partnership with an industry faculty of experts in rolling steel doors, including rolling steel fire doors. The course will cover all of the content covered in two of the IDEA Technician Certification study guides – Commercial Rolling Door Systems and Rolling Steel Fire Doors – and serve as a thorough immersion in the products for technicians new to the commercial field, as well as an exam preparation course for certification candidates. The courses will run throughout the two-day educational agenda at the IDAExpo, and will close on Thursday with optional examinations for all technicians who are registered for either or both of the certification programs. IDEA is introducing a special new bundled program to enable technicians to earn both of these certifications at a reduced fee, and by making testing conveniently available at the close of the two-day school. For more information on the IDEA Rolling Steel Training Course, visit www.dooreducation.com.

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