Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.
Issue link: https://idoi.epubxp.com/i/95501
MANUFACTURERSCORNER (continued from page 42) "Whether they sell and install the product direct, or provide installation service for our retailers, they carry the lion's share of our business to American garages everywhere," asserted Mike. He also noted that Genie dealers have the opportunity to provide service work as needed for older units since the company has literally millions of units in operation throughout the country. Speaking of dealers, I was totally impressed with the company's "Adopt a Dealer" program. A number of Genie employees from various departments are assigned two dealers to periodically call and 'visit'. What a great idea and personal touch! The employees are asked to report the content of their visits to Mike…especially if the conversations uncover any concerning issues. And, as Mike noted emphatically, "I read every single one of those reports." Keeping close to their customers is a high priority as dramatically illustrated with this program… estimated to be several thousand calls made annually to dealers by Genie employees. One means of dealer support provided by Genie is via their website and Dealer Locator feature. The site receives thousands of hits each month providing qualifi ed leads to dealers for new sales of operators and accessories or for service work. "It's a very valuable tool that we build traffi c for through search engine optimization efforts, and our social sites including Facebook and Twitter," stated David. "In addition, our three national call centers get calls every day from the millions of homeowners that have older Genie units that need service or replacement – we verbally provide these homeowners with names of loyal Genie dealers in their area," he added. Continued on page 46 44 International Door & Operator Industry™