Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.
Issue link: https://idoi.epubxp.com/i/95501
MANUFACTURERSCORNER (continued from page 44) We spent some time discussing the economy and how the global marketplace is impacting both manufacturers and dealers. I learned that even though the builder market has suffered, Genie has seen some gains in the remodeling market to offset those losses. "We feel fortunate we were able to launch our new line of openers in 2010, which has many competitive features that allow us to differentiate ourselves in a tight market," stated Mike. The company has made a substantial investment to create new designs for its openers, and not just an overhaul of existing models. For instance, switching the motor platform for its main screw drive, belt, and chain models from AC to a powerful, super-duty 140V DC version has allowed Genie to offer more features and differentiation from its competitors. Mike stated, "As a result of this investment, we have aggressively gone to the market place to build share with existing dealers and retailers, and to revisit those who have decided to give us a fresh look." Many manufacturers provide signifi cant humanitarian efforts and Genie certainly is no exception. The company has a committee of employees that annually choose certain charities to support. Already in 2012, the company has raised awareness and money for Child Abuse Awareness, and sponsored a Relay for Life cancer awareness 5K run. Additional fund raising activities and charitable donations for the remainder of the year will include providing needed items for the Share-A-Christmas Foundation, as well as supporting the Akron Children's Hospital. Continued on page 48 "We feel fortunate we were able to launch our new line of openers in 2010, which has many competitive features that allow us to differentiate ourselves in a tight market." 46 International Door & Operator Industry™