Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.
Issue link: https://idoi.epubxp.com/i/216705
DOORDEALERDIALOG (continued from page 18) A recent addition to his business (2010) has been the sale and installation of custom made motorized screens and vinyl units for garages, patios, balconies, and lanais, among other applications. "There is a tremendous demand for the retractable screens in this area," said Henry, "that extends far beyond a typical installation in front of a garage door." Primarily a residential dealer – although he will install rolling doors on pool houses and motorized screens at commercial sites – another product that rounds out Tarnow Doors offerings to customers is entry doors, primarily fberglass prefnished doors that are stained in-house before installation. The company had been installing entry doors for 20 years, and also provides annual refnishing services. "We don't look for big commercial jobs. You have to train your employees to do commercial work and you have to have a mind-set that you want that work," said Henry. "We're the high-end retail residential door guys that will do any door you want. The custom home builders want us – that's where we're at." Growing the Business Over the past fve years Tarnow Door has courted home builders and architects in the area to reach high-end consumers. An inch-thick binder is prepared and presented to all home builders and architects with product brochures and spec sheets, and Tarnow Door has presented "lunch and learn" seminars to architectural frms in the area. Monthly mailings to both builders and the home builders' new customers, using the slogan "Tarnow Knows Doors" bring in inquiries, as do Angie's List and a Home Advisor program. Marketing Tip: Everyone has a cell phone with a camera. Our crews have a separate camera and they take a lot of before and after pictures that we can use for show and tell. It's important to be able to brag and to have photos in the computer and the showroom. It gives you credibility. Tarnow Door has been the recipient of Angie's List Super Service Award for the last two years. "One month we took 31 hits alone off Angie's list," said Henry. "People who are willing to pay to be a member of Angie's list are usually clients who are willing to pay for more quality." The company also has a strong website and internet presence through YouTube and Facebook, in addition to full page ads in Yellow Pages throughout southeast Michigan. Continued on page 22 V O L U M E 4 6 I S S U E 6 2 0 1 3 21