Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.
Issue link: https://idoi.epubxp.com/i/78039
DOORDEALERDIALOG (continued from page 20) Dino went on to explain how the company utilizes the fact that they are an IDA member, IDEA Accredited and utilize IDEA Certifi ed Technicians with their clients. "Customers need to be reminded of your credentials. They need to know the company taking care of their doors is accredited and their installers certifi ed. In addition, the testing requirements keep our techs and installers sharp," noted Dino. "Our people take great pride in the fact they studied and passed each required exam," he added. The company devotes resources to assist a number of activities in the communities they serve, and feel that it is very important to return support to them. "Follow-up – it is the number one sales tip I can give anybody." Whether it is support for Chambers of Commerce, schools or churches, Action Door can be counted on. As with all quality door dealers, safety is of primary concern. Action Door implemented weekly and monthly safety meetings to review their safety polices and the result has been a 180-degree turnaround when it comes to safety. "It is a company philosophy from the top down, and it is company-wide," noted Dino. "We all work together to spread the word. If one tech sees a fellow tech working incorrectly, they will say something. Our workers' compensation claims and injuries have decreased enormously," he added. I asked Dino to share a sales tip with the readers, and his was rather simple, but important. "Follow-up – it is the number one sales tip I can give anybody. If you don't follow-up, you're not doing your job." He added, "Your clients will appreciate it as well." When asked what the three attributes were that made the company successful he listed: 1) Qualifi ed Techs and Installers, 2) Organization, and 3) Response Time. Regarding personnel, Dino noted that he is a big sports guy. He played 3 to 4 sports all through his school years including college football, wrestling, and track. "I compare a lot of my business to sports…it is a team thing," he explained. "Everyone needs to contribute and get along with each other. Set goals Continued on page 24 VOLUME 45 ISSUE 4 2012 23 Ron Steiger on the left & Roland Bonacci on the right ( sales reps ) "…the IDAExpo is very valuable." Mike Wittwer and Dino Mastantuono Shelly Mastantuono