Special 2012 Expo Photo Section
Opening Session featuring Keynote Speaker: Jeff rey Ma
Did you see the fi lm "21"? Iff y you read the book, Bringing Down the
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House or saw the movie "21", you may know that Jeff rey Ma was a member of the MIT blackjack team that inspired the book and the fi lm. However, Jeff rey is much more than a man who can count cards.
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Jeff rey Ma shared with Expo attendees how to make intelligent business deci- sions using metrics, the importance of teamwork and strategic implementation
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necessary to achieve success, and how blackjack and the ckjack and the business world are surprisingly similar.
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Jeff rey is the co-founder of Citizen Sports, the revolutionary sports media company that is changing the way businesses today use numbers and metrics to build their brand and retain customer loyalty.
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IDA Director Service Award –
Patti McCombs, Cathy Buckingham, Ned Jones, Tony Price, Wes Day, Shaun Murphy.
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