International Door & Operator Industry

JAN-FEB 2013

Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.

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DOORDEALERDIALOG (continued from page 21) the grass or perform other similar tasks. "If we have down time, we don't have trouble finding something worthwhile to do," stated John. "We built the racks for our trucks and even constructed our showroom using our very own, and highly talented personnel," he added. I inquired about new hires, and John explained that most of the time the men are younger, but regardless the company requires a drug test, a criminal background check, and even reviews Facebook pages. "We do this because we invest a great deal in our employees and want to make sure they are people we trust to represent our company," he shared. "Social media can show you a lot; it's not unusual to see where a person is bragging about some undesirable interaction he had with the local police department the night before," he added. Conversely, he shared that it can also reveal positive qualities. turnover in employees, and John shared that three guys who left for greener grass have since returned. From what I experienced, I would say that he's done a great job of identifying, hiring and retaining a high quality, high performance team of individuals. happens in real time," stated John. He shared how his field personnel take additional time to inform home owners how to properly maintain their doors and openers, how to lock the door, and how to examine the photo eyes. John noted that the same basic process holds true with commercial customers noting that there are significant differences between interacting with a home owner and a plant manager… differences that are a critical part of the training components. Another value experienced by having a two person team is the ability for the more experienced person to demonstrate appropriate customer communications. "One can train a man to install a door just about anywhere, but interaction with a customer only It goes without question that company vehicles are one of the most significant investments made by a dealer. At Steve's Overhead Door Company each installer maintains an extensive vehicle checklist including oil changes, tire pressure, mileage, "…we become their source of information and supply." One comment made by John, stuck in my mind. In bringing in a new employee, he always looks for an individual who best matches company values. I was shown a display of customer letters and notes that are posted near the entrance of the showroom. It was quite impressive and no doubt makes a positive impression on visitors. From what I learned the company experiences very little 22 International Door & Operator Industry™ Continued on page 25

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