Garage door industry magazine for garage door dealers, garage door manufacturers, garage door distributors, garage door installers, loading docks, garage door operators and openers, gates, and tools for the door industry.
Issue link: https://idoi.epubxp.com/i/105596
SALES&MARKETING; (continued from page 33) Demand the rodentBLOCK Door Seals TM XCLUDER Pest-Proof Seals for commercial and residential applications Xcluder rodentBLOCK Door featuring Xcluder's Seals patented fill fabric create a tough barrier that is virtually impenetrable to rodents, resulting in reduced maintenance costs and improved compliance. TM Available in 3" & 4" Sizes Compatible with Action's plastic bottom seal retainers and aluminum bottom seal retainers* Works with both sectional and rolling doors *Not compatible with A1015-01-W aluminum retainer Angie's List was found to only break even in monthly costs vs sales revenue. In addition inaccurate licensing guidelines meant hundreds of dollars and hours of time spent for unnecessary red tape. However, online reviews were found to be beneficial so focus continued on free sites. Smartphone leads. Mobile- and text-based marketing was implemented with yard signs put in place for a few days at each job. Neighbors driving by can simply text "FixDoor" to the number noted on the sign and they get a follow up call within the hour to schedule an appointment. Quick Response Barcodes. QR codes are small checker boxes that mobile phones can scan to instantly connect with more service information or to schedule a service request. QR codes were implemented in print advertising, yellow pages and in direct mail for homeowners who wanted to a quick quote or prompt appointment. Making direct mail trackable. Campaigns for direct mail, like Val-Pak, included stickers to be installed above the garage door opener or on the door itself. Tracking numbers and discount offers were included to increase and measure ROI. Just say no to the spaghetti plan All of the efforts in the Town & Country story allowed a 20-year-old overhead door company to reinvent the way they connected with their customers. The results have been greater profitability, more leads and happier clients. Overhead door companies face many, many challenges in today's business climate. Profitable, growth oriented, modern, and easy might not be the first words that come to mind when you think of the overhead door business. However, by aligning your company and your audience this exactly what can result. When your son wants to talk about growing the great business of his dreams, careful research, planning, execution and tracking (and no spaghetti marketing) just might make yours successful business you both dream of. Michael Cody is the Vice President of DAI. For more information, he can be reached at 1-800-633-6707 or mcody@daiagency.com. Action Industries is authorized DISTRIBUTOR XCLUDER TM an of rodentBLOCK Door Seals For more information, visit www.action-ind.com or call 1-800-321-1130. 4998 South Royal Atlanta Dr., SUITE A, Tucker, GA 30084 7815 South Hardy Dr. , SUITE 101, Tempe, AZ 85284 34 7774 South 10th Street, Oak Creek WI 53154 12625 BEREA RD., CLEVELAND, OH 44111